Professional SEO optimization to help your website rank on Google and truly convert
Over 10 years helping projects reach the top with personalized strategies and measurable results.
Having a visible website is not enough. What really matters is that your site shows up where your customers are searching… and that when they arrive, they stay and take action.
That’s what true professional SEO optimization delivers: visibility, authority, and conversion.
In a digital world full of noise, you don’t need more traffic—you need the right traffic, the kind that turns clicks into customers.
And for that, you need more than keywords or tags: you need strategy, experience, and real dedication.
What is SEO optimization (and why your website needs it)
SEO optimization is the art and technique of adjusting every detail of your website so search engines—like Google—understand it, value it, and reward it with top positions.
But SEO isn’t only about algorithms. It’s about people: how they think, what they search for, and why they choose to trust a brand.
A properly optimized website:
- Appears in the top Google results.
- Attracts high-quality organic traffic.
- Turns more visits into real customers.
- Reflects professionalism and trust.
And most importantly: it works for you 24/7—while you sleep, travel, or run your business.
My method: SEO with strategy, heart, and results
I’ve spent over a decade helping businesses reach the top positions on Google.
I’ve worked with entrepreneurs, personal brands, local and international projects…
And in every case, my philosophy has been the same:
“Every website is unique, and every SEO strategy should be too.”
This is how my way of working was born:
- I audit every website from the inside to understand its structure, content, and weaknesses.
- I create a personalized strategy, adapted to its audience and goals.
- I optimize every detail—from content to loading speed, including architecture, meta tags, and internal links.
- I measure, analyze, and improve again.
No templates. No automation.
Every client receives handcrafted work—thoughtful, careful, and done with the dedication of someone who treats your website as if it were their own.
A real story: when ranking in Cuba seemed impossible
Long before I started offering my services professionally, I had an experience that shaped my path in SEO.
In Havana, when I ran my photography studio EikonHabana.com, I decided to create a website to showcase our work.
At that time, internet in Cuba was almost non-existent, and many people said it “wasn’t worth having a website because no one would see it.”
But I like to prove things with results.
I optimized that website with what I had available: clear titles, useful content, a clean structure, and a simple but focused strategy.
The result?
EikonHabana.com reached top positions on Google for searches like photography in Cuba, photographers in Havana, and professional photography services.
For years, we received between 500 and 1,000 visits per day, an impressive number in the Cuban context.
But the most valuable part was the real impact: we started attracting international clients—especially Cubans living in Miami, Mexico, and Spain—who traveled to Cuba for quinceañeras or weddings and wanted to capture those unique moments with us. We even received requests from Cubans living in Japan, which proved the power of well-done SEO: a well-optimized website can connect hearts and opportunities, no matter the distance.
Así lucía nuestro estudio EikonHabana cuando alcanzamos los primeros lugares en Google.
Fotografia 3d tomada por Iván Calás para el Estudio Eikonhabana en el año 2016 para Street View
That experience taught me that when you do SEO with strategy and passion, there are no barriers. Since then, I’ve applied that same mindset to every project: looking beyond limitations, focusing on user intent, and building real results.
What my Premium SEO Optimization service includes
My service is not a generic package or a “monthly SEO” agency plan.
It’s a complete, strategic, and deeply personalized process.
🔸 1. Full SEO Audit
I review your website in depth: structure, speed, links, tags, content, architecture, usability, and user experience.
You receive a clear diagnosis, with improvement points and growth opportunities.
🔸 2. Technical and content optimization
We fix errors, optimize the code, improve loading times, and work on your content to make it more attractive and relevant.
From H1 headings to product or service texts, everything is adjusted with intention.
🔸 3. Keyword strategy and positioning
Together, we define the most effective keywords—those that can attract high-quality traffic with purchase intent.
🔸 4. On-page SEO and internal structure
I organize your website so Google understands it better: titles, descriptions, internal links, headings, and proper hierarchy.
🔸 5. Design and user experience optimization
If your website is built from scratch or redesigned, I make sure SEO is included from the planning stage: speed, structure, copy, and calls to action.
🔸 6. Monitoring and continuous improvement
SEO doesn’t end after delivery.
I monitor results, adjust strategies, and keep your website competitive as algorithms evolve.
Why choose me instead of another agency
I could talk to you about tools, metrics, and techniques… but what truly makes the difference is dedication.
When you work with me, I don’t hand your project over to an anonymous team.
I’m the one who analyzes, plans, and executes every step.
That means:
- Direct communication, no middlemen.
- A strategy adapted to your needs, not a generic template.
- Handcrafted work—measured, intentional, and purpose-driven.
My goal is not to collect more clients, but to deliver more results.
That’s why I only take a limited number of projects at the same time—because every website deserves full attention.
Results that speak for themselves
I’ve seen invisible websites start receiving daily organic traffic.
I’ve seen pages with no structure turn into conversion funnels.
And I’ve seen small businesses compete—and win—against much bigger brands.
The secret is not magic.
It’s a mix of strategy, consistency, and technical knowledge, applied with human sensitivity.
If there’s one thing that defines me, it’s this: my work doesn’t end until your website starts performing.
SEO optimization that turns visits into real opportunities
Your website can have the best design in the world, but if it doesn’t show up on Google, it’s like an empty shop on a street with no traffic.
My mission is to place your business on the main avenue of the internet:
- Where your customers search for you.
- Where your brand stands out.
- Where every click has a purpose.
SEO is not an expense—it’s a smart investment that multiplies results in the long term.
Let’s talk about your project
Every website has its story.
I want to help yours be seen, read, and found.
If you’re looking for a professional SEO Optimization service, done by someone who lives SEO with passion and real results, you’re in the right place.
👉 [Contact me] to analyze your website and design a strategy tailored to you.
Let’s make your website not only rank higher on Google… but truly convert.
Iván Calás – SEO Consultant & Web Strategist
Personalized SEO optimization for projects that deserve to be at the top.